Gone are the days that having food restrictions means you have to resort to eating lesser versions of your favorite treats. Gluten-free dessert cookbook author Sarah Lynn develops dessert recipes that are both food restriction- friendly and delicious. The Sprout sat down with this Boston-based Instagram influencer to learn how she developed her successful food business.
When someone asks what she does for a living, Sarah Lynn, a Boston-based food entrepreneur, never really knows what to say. “For most people, it’s a really short answer, but I don’t really know what I am.” That’s because Sarah singlehandedly develops and photographs recipes, writes cookbooks, maintains the blog, and runs the social media accounts for her healthy dessert cookbook company, BakeToBeFit. “I’m kind of an author, kind of an Instagram influencer, kind of a blogger, kind of a photographer,” she explains.
Sarah graduated from the University of Richmond in 2015 with a degree in Studio Art and a minor in Business. She never imagined that she would own her own gluten-free cookbook company. Having always loved cooking and baking, Sarah always dreamed about managing a food blog, but she had no idea where to start. After learning that many bloggers use Instagram to develop a following and gain exposure, she decided to start her own Instagram account during her senior year of college, with the handle @sarahlynnfitness. She began by posting daily meals, workouts, and the occasional recipe.
The summer after graduating from college, Sarah was diagnosed with Celiac disease. Although she was relieved to find out why she had been feeling ill, she was also devastated that she would no longer be able to consume gluten – a key component of many of the things she loved to cook. Not wanting her diagnosis to keep her from pursuing her food dreams, Sarah started experimenting with gluten-free recipes. She found that the gluten-free versions of some of her favorite baked goods were also lower in calories and more nutritious than the traditional versions. This is due to the use of some ingredients such as oatmeal and coconut flour in the place of traditional white flour.
Sarah’s Instagram followers loved the photos of her new gluten-free recipes. The most popular were the photos of gluten-free desserts. This led her to write the first of her four eCookbooks, available for purchase online, the Healthy Cake Cookbook. Initially, Sarah didn’t intend on making her cookbook a business. It was simply a way to put all the recipes in one place for her followers. The book quickly gained popularity, however, and she soon wrote her next book, the Healthy Cookie Cookbook. @baketobefit was born when Sarah decided she wanted a second Instagram account to share photos taken by people who had tried her recipes. Around this time, a reporter from Business Insider requested to make a video about her. The exposure she gained from this video allowed Sarah to start focusing on her food business as a full-time job.
Currently, @sarahlynnfitness has 148 thousand followers. Scrolling through the endless feed of desserts, it’s easy to see why. I personally can’t help but drool every time I visit Sarah’s Instagram page, and that is exactly what she says she wants. “I try to make [the desserts] look like the most indulgent things ever, but they are actually made with healthy ingredients [compared to the traditional versions].” Sarah boosts the nutrition profile of tasty desserts while also making them consumable for people with food restrictions. For Sarah, this kind of creative challenge is more fun than developing recipes for food that already looks nutritious.
Sarah is often inspired by photos of really decadent desserts. Other times, she tries to recreate “copycat” versions of her favorite childhood treats. A lot of experimentation is involved in getting the right taste and texture. “I do it by feeling, and what the dough looks like,” Sarah says. Keeping a notebook next to her while she experiments, she writes down what she added or tweaked to a recipe at each step. This way, when the dessert turns out the way she wants, she knows exactly how to recreate it.
Not only are all of the recipes in Sarah’s BakeToBeFit eCookbooks gluten-free, refined sugar-free, and vegan-friendly, they are also packed with protein so they will keep you full for longer and can also be used as a post-workout snack. She accomplishes this by using ingredients like unsweetened apple sauce, gluten-free flour substitutes like oat and coconut flours, and her go-to protein powders (details in her FAQ page) which use minimal ingredients and are free of artificial sweeteners and flavors.
Most importantly, Sarah’s desserts taste amazing. “I feel like there are a lot of diets that are really strict, and they make you feel miserable. I don’t think that’s actually healthy. I think it’s great when you can incorporate food that is still pretty healthy but tastes really good and uses good ingredients.” More than the calorie or nutrient content of her recipes, Sarah is concerned with how her desserts make you feel. Sarah’s dessert recipes use healthier ingredients than their traditional counterparts and are relatively low in sugar so you can indulge in these desserts knowing that they will also help fuel your body.
Because Sarah has Celiac Disease, she is very considerate of the various food restrictions and preferences her audience might have. The FAQ page on her website thoroughly discusses the content of her recipes and her suggestions for substitutions so that anyone can feel comfortable purchasing her books. In addition, each of her eCookbooks has an “Ingredients and Substitutions” page where she details how the recipes can be adapted to meet individual needs.
While all of Sarah’s recipes are gluten-free, she emphasizes that she wants her recipes to be for everyone. She feels that a lot of people who are not gluten-free tend to avoid gluten-free products and recipes. “I used to be like that,” she explains, “if I saw gluten-free bread at the supermarket, I wouldn’t buy that. I would feel like I didn’t need to.” As someone who has no food restrictions, I can personally attest to the fact that you do not have to be gluten-free to want to devour one of Sarah’s desserts. One of the best brownies I have ever had, gluten-free or not, was one of Sarah’s.
Be sure to check out Sarah’s amazing desserts on her Instagram @sarahlynnfitness and the @baketobefit account. Be warned: soon you won’t be able to think about anything but her brownies, donuts, cookies, and cakes. If you find yourself drooling uncontrollably, visit her website baketobefit.com or youtube channel for access to her four eCookbooks as well as some free recipes!
Nako Kobayashi is a first-year AFE student who is always insatiably hungry. She would like to say that her favorite pastime is cooking but in reality, she spends much more time endlessly scrolling through photos of food on Instagram.